As a part of the ongoing evolution of our brand, we are happy and proud to announce the launch of our new PrivoCorp Logo. Yes! We loved the old one, but we decided to upgrade it as part of our ever-evolving branding metrics. After all, progress is impossible without change.
For every company there comes a moment when you need to look closer at who you are or better who you’ve become and make that visible also for the others. Our business has grown and evolved over the last 20 years, and we felt it was time for a change. That moment has come in PrivoCorp for quite a few months and our creative marketing team has been busy updating our visual identity to reflect what we are now and how our company is approaching many things today.
So, here’s our new look.
If you paid a bit of attention lately, we became more bold, sharp, and more focused visually. Our professional profile has grown and evolved over the last years, and now it is time to adapt. We have altered our logo to reflect who we are today and to symbolize our dynamic future.
The Three Cs – Customer, Colleague (Our Workforce), and Company – are key to our mindset and our philosophy. PrivoCorp represents the way customers and co-workers collaborate to provide a solution and, as a result, contribute to the company’s overall growth. According to our value system, we prioritise our customers first, then our colleagues, and ultimately the company.
Without going far from the old identity, we added more focus on the ‘perfectionism’ and went for a more mature and modern typeface. The dots (graphic) also is representative of our growth trajectory. The new logo and brand identity reflect the bold, energetic, and forward-looking culture of our company.
The new logo is an attempt at modernizing our brand and helping it connect better with our customers. We hope you like this new look for PrivoCorp!